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Mark S. Kopenski
Country/Citizenship: USA, UK
Languages: English – American and British
Top performing Head of Enrollment in the field of Higher Education (currently President of Global Student Recruitment Advisors) with an outstanding record of achievement enhancing the brand and revenues of established and growth academic enterprises. Extensive experience gained both domestically in the USA and overseas, including ten years in the UK, also managing satellite admission programs in new and emergent markets including BRIC, Asia Pacific and the Middle East. Combines high levels of commercial acuity identifying new channels to market with exceptional skills analyzing change priorities for improving operational performance and efficiency.A very versatile, results driven and politically astute individual, offering strong business leadership, seeking a fresh challenge.
- Strategic International Business Planning
- New Program Design (including Digital Marketing)
- Operational Reviews
- Campaign Planning & Execution
- Organizational Restructuring
- Accreditation & Validation Processes
- Qualitative & Quantitative Research
- Distance Education Agent Management
- Marketing Segmentation
- International/Cultural Relations Expert
- Decisive Business/Team Leadership
- Pathway and Bridge Programs
Thought Leadership: An incisive and creative business thinker; a readiness to challenge the status quo and assume responsibility for leading ground-breaking initiatives to increase student footfall and improve retention ratios. Product Advisory: Detailed research into student trends and competitor activity to provide evidence based platforms for sound decision at Cabinet level for aligning the product mix to learner aspirations/employer requirements. Operational Management: Accustomed to working across vertical departments/business units in time/cost sensitive environments, cutting through complexities and silos, providing clear direction & coordinating multi-disciplinary teams.
Change Program Management: Strong leadership of organizational change, providing expert analysis of fault lines and the re-engineering of resources to improve 360-degree operational performance and take out cost. Financial Acumen: Highly numerate. Advanced financial aid modeling and pricing skills. Proven track in fund raising, and operational budget management (up to $7m). Robust expenditure control, at all times balancing risk/reward. Alliance Building: Demonstrable ability building sustainable alliances and partnerships across the global academic community. Owner of a high-level network of contacts in HEIs and governments in more than 100 countries.
Negotiation: A skilled negotiator in commercial and operational roles. Detailed scrutiny of the deal making and contractual processes; absolute focus on quality assurance (QA) and levels of service delivery (QS & SAs). People Leadership: The ability to attract, select, motivate and empower high caliber people; setting challenging KPIs and supporting team members to put in place lasting legacies of process and business improvement. Stakeholder Engagement: First class communication and interpersonal skills. The ability to engage effectively with colleagues, stakeholders and partnering organizations, winning credibility quickly and gaining ‘buy-in’ to shared goals.
The chairman emeritus of the American Colleges Overseas. (The ACO is part of the Council of International Schools (CIS)) and a founding member of the Association of Jesuit Enrollment Management Executives. Founder, Pens for Pupils.
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